Web Site Launch Check List

Avoid Chaos with a Proper Pre-Launch Process We launch hundreds of new law firm websites each year. Launching can be easy and done in five minutes by flipping a few DNS entries or nameserver records. However, this easy five-minute flip has the potential to lead to disaster. Missing pages, broken links, no redirects, and just […]

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SEO Certified?? It doesn’t exist.

Why Doesn’t Google Have an SEO Certification Program? 1. Google would have to provide training A certification test is only meaningful if it is certifying that the one who passes it has an acceptable level of understanding of a prescribed curriculum. It would be absurd if you signed up for a college course with your […]

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HOW DO I MEASURE MY ROI?

“Can you tell me exactly how to measure my marketing ROI?” You have no idea how many times I’ve heard that question. In this post, I’ll do my best to provide a simple step-by-step guide, but there isn’t a perfect solution for everyone. However, there are some core concepts and a basic process you can […]

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IS YOUR WEBSITE RESPONSIVE?

Nobody likes a broken record, but in this case the repetition is entirely necessary… is your website mobile responsive? In April 2015 it was important that you made the move to responsive, and now one year later it’s absolutely vital. Google have announced that they’re rolling out a boost to the mobile-friendly algorithm in May […]

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ENHANCE USER EXPERIENCE WITH RESPONSIVE ECOMMERCE SITES

Everyone is addicted to mobile phones so it should come as no surprise that mobile internet browsing is surpassing desktop internet use.  This is why multi device solutions is crucial for brands, venues and retailers of all sizes.  This is even more important for brands that sell online.  Below are some essentials in delivering a […]

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MOBILE VS DESKTOP & RESPONSIVE WEB DESIGN

Responsive websites adapt based on the device, tailoring the visual design and layout of the content. This increases site engagement, and provides the user with an optimal user experience no matter the device. Benefits Of Responsive Design Search engines like Google give better organic search results. Provide your users with all the content that they […]

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HOW DO YOU DEFINE SUCCESS IN SOCIAL MEDIA?

Quantity often tends to be valorized over quality in life, and that is no exception in social media. If you were to ask someone what a “successful” Instagram, Twitter, or other social media account looks like you might hear, “Well, that’s obvious. They have a lot of followers!” If your goal in creating a social […]

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5 APP TRENDS IN 2014

There’s an app for everything these days. OK, “almost” everything might be more accurate. Need to make restaurant reservations? There’s an app for that. Maybe you need a quick way of figuring out how much to tip, there’s also an app for that. You can get any drink recipe on an app, and even use […]

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HOW TO GENERATE INTERNET TRAFFIC

We all know the Internet is a vast place, and much like the universe, a lot of it is left undiscovered. It can be overwhelming trying to keep up with all of the sites you want to visit and things you want to research. So, of the millions of options out there, what makes you […]

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CREATING TWITTER CONTENT

There’s a lot of great content on the internet, ready to be shared. And sharing that content is a good way of starting conversations with both people you follow and your own followers. But if you are trying to be more savvy with your sharing schedule than just adding an occasional update or RT, keeping […]

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